Pro Infirmis «Because who is perfect?»: http://t.co/1DX5jN5Llc AMAZING and EMOTIONAL!! 4.5 millions views in 8 days !!! #disability #fashionBecause who is perfect? Get closer.
— Benjamin Wiacek (@Nefermaat) December 11, 2013
Published on Dec 2, 2013
4.8 million views in eight days, as of this posting.
Disabled mannequins will be eliciting astonished looks from passers-by on Zurich's Bahnhofstrasse today. Between the perfect mannequins, there will be figures with scoliosis or brittle bone disease modelling the latest fashions. One will have shortened limbs; the other a malformed spine. The campaign has been devised for the International Day of Persons with Disabilities by Pro Infirmis, an organisation for the disabled. Entitled "Because who is perfect? Get closer.", it is designed to provoke reflection on the acceptance of people with disabilities. Director Alain Gsponer has captured the campaign as a short film.