Is the number of astrology followers increasing, decreasing or about the same over time?
While the number of people who believe in astrology has remained relatively stable in recent years, active engagement and spending on astrological services are significantly increasing.
Key Trends in Astrology Participation
- Stable Belief Levels: In the United States, belief in astrology has stayed remarkably consistent over the last decade. A 2024 Pew Research Center survey found that 27% of U.S. adults believe in astrology, nearly identical to the 29% recorded in 2017.
- Rising Casual Engagement: Roughly 30% of Americans now consult horoscopes, tarot cards, or fortune tellers at least once a year. While most do so "just for fun," this represents a mainstreaming of the practice through digital platforms and social media.
- Booming Market Growth: The global astrology market is expanding rapidly, valued at approximately $12.8 billion in 2021 and projected to reach over $22 billion by 2031. This growth is largely driven by a surge in specialized mobile apps, which are expected to grow by over 20% annually through 2026.
- Demographic Shifts: Popularity is particularly high among younger generations and specific communities.
- Gen Z and Millennials: These groups are the most frequent users, often citing stress and uncertainty as reasons for seeking astrological guidance.
- LGBTQ+ Adults: Approximately 54% of LGBTQ+ Americans consult astrology or horoscopes annually, double the rate of the general population.
- Gender Gap: Women are roughly twice as likely as men to believe in and consult astrology.
Reasons for Increased Engagement
Experts attribute the "digital resurgence" of astrology to several factors:
- Technological Accessibility: Apps like Co-Star and AstroTalk have made personalized readings instantly available to millions.
- Uncertainty and Stress: Many turn to the stars for comfort during periods of global crisis, such as the COVID-19 pandemic, when Google searches for "astrology" reached a 10-year high.
- Decline in Organized Religion: As traditional religious affiliation drops, many younger adults use astrology as a "tool for self-discovery" and spiritual meaning without the structure of a church.
These articles explore the reasons behind astrology's surging popularity, detailing trends in belief, engagement, and market growth: